Plot for Sale Description Example

Using appropriate descriptions for the plot of land is very important because it will raise or spill water. A good plot-for-sale description should not only showcase the primary features of that one lot but also how it could look in its completed form. You should ideally be able to show it in the most unique way that will attract buyers and assist them with their vision of what they can do on this type of land. That plot for sale description is what we are going to show you in this piece.

Table of Content

Structure of a Property Listing

• 1. Essential Details of the Property
• 2. Quality Photographs
• 3. Comprehensive Property Description

Crafting an Effective Property Description

• 1. Craft a Killer Headline
• 2. Weave a Compelling Narrative
• 3. Showcase the Location
• 4. Highlight Key Features and Facts
• 5. Include a Clear Call to Action
• 6. Maintain Brevity
• 7. Emphasize Key Amenities
• 8. Point Out Unique Selling Points
• 9. Identify Your Target Audience
• 10. Leverage “Social Proof”
• 11. Optimize for Search Engines
• 12. Ensure Spelling and Grammar Accuracy
• 13. Break Text into Readable Sections

Examples of Creative Real Estate Listings

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Structure of a Property Listing

Listing a property is posted on local and regional MLSs (Multiple Listing Services) and distributed to leading real estate websites. Their standardized format ensures the easy creation and widespread distribution of property information. Here are the key components of listing real estate:

1. Essential Details of the Property

This area gives important details on the property, such as address, acres/lot size, how many bedrooms and bathrooms it has, and square footage.

2. Quality Photographs

After narrowing down properties based on criteria like neighborhood, number of rooms, and price, potential buyers examine listings that fit their search parameters. The first thing that captures their attention is the property photos. High-quality images make a powerful initial impression. Whether taken by you or your listing agent, the best results come from professional real estate photographers, often costing a few hundred dollars per session. These professionals can also create virtual tours or drone videos. High-resolution photos are essential for a clear and appealing presentation.

3. Comprehensive Property Description

Once data and photos have narrowed down their choices, buyers need to understand what makes each home unique. The property description is crucial in this aspect, emphasizing the home's features and benefits to make it stand out. A well-crafted description can effectively communicate the special attributes of the property, attracting buyers and speeding up the sale process.

Crafting an Effective Property Description

Your commercial real estate description is meant to act as a brief overview of what people need to understand the most about it. Tell your property's story, and define details like location and available amenities. Pretend you are selling the property to a buyer—what is necessary they should know about your home? I've divided it into five core components and shared eight actionable tips for improving the way you write descriptions of your property, complete with example suggestions for inspiration. Follow these instructions, and you will be able to write descriptions that do justice to one of the most profound categories in commercial real estate.

1. Craft a Killer Headline

Your headline is the bait — the sign that will entice someone to stop skimming through pages and click on your listing. They are interested in your property, but if you cannot grab their attention immediately, they will wander away. For this reason, your headline must be written in a way that not only catches the eyes of users but draws in the most relevant parties.

To ensure your headline is compelling, focus on specificity. The more detailed your headline, the better it will target qualified buyers who are a good fit for your property. Vague, detail-lacking headlines can attract a lot of unqualified interest while deterring severe buyers. Include precise information such as square footage, property style, and location, as these details are often crucial for investors.

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There is also the aspect of professionalism. Show your mastery of the subject by using critical points in the headline. It is not only what helps us attract the right prospects to our sites but also builds trust and credibility. A well-written headline that has the quick potential to hook a buyer and speak directly to their requirements for your property can really improve your chances of finding real prospects.

2. Weave a Compelling Narrative

Many property descriptions are brief, dull, and crammed with facts and figures. Although these details are essential, they shouldn't dominate your property description. This section is crucial—it’s the first text prospects encounter when they visit your website and your primary opportunity to engage them.

A compelling property description should tell a story, highlighting the emotions and amenities associated with the property. Use this space to describe the property's style, recount its history, and emphasize its importance within the neighborhood. Help potential buyers visualize the property and see the potential for a profitable investment.

Remember, you are not merely selling a piece of real estate; you are offering a component of another company's brand. This property will become part of their image and how they present themselves to clients and customers. How will it enhance their identity? By emphasizing these elements, you can craft a more compelling and convincing property description that draws in the ideal buyers.

3. Showcase the Location

In addition to describing the property, it's essential to delve into details about the location, nearby businesses, and available amenities. Factors like foot traffic, the atmosphere of the neighborhood, and local services can significantly impact a business's decision to move into a new area. Tailor your description based on the type of investors or tenants you want to attract.

Show off your property with beautiful photos. Of course, you want to invest in a professional real estate photographer to take pictures that show the property off at its best and mask any of its potential negatives. This way, potential buyers or tenants have an idea of the space and can create an excellent first impression. But with modern technology, you can do a number of other things to improve the way your property is listed. Otherwise, delve into cost-effective video tours and 3D property tours to give home-buyers a fuller taste of what your space offers. These technologies can be used with the aim of helping improve the sales process, drawing in potential leads based on your target audience and what type of property you're selling.

4. Highlight Key Features and Facts

While your property description forms the captivating narrative that grabs the attention of potential investors and guides them into a sales discussion, the factual details, features, and highlights of your property are equally essential. This specific information will be referenced throughout the sales process and help filter prospects based on the key features that matter most. Here are the crucial points you should include:

Property Size: Specify the total square footage of the building and the lot. Highlight any notable sizes or segments of the building.

Market Information: Clearly define the type of property you are listing and its intended use. Many listings miss essential details about the property's class and type, so make sure to include this information.

Amenities: Describe what is inside the property. For what type of business is it best suited - a restaurant? Include the closest transportation options like bus stops and train stations. List the amenities that would most appeal to your prospects.

Capital Improvements: Specify any improvements you've made to the property and when. Record any potential future improvements and value adds.

Demographics: Share neighborhood information like walk score, transit score, age distribution, average income, and other demographic factors/effects that play into the investor's decision.

Tenant List Info: Describe the tenants in the building. They know which type of tenants you have had in the past and how they did while leasing from your property, which is something a prospective tenant would want to know.

Spending time to create a comprehensive list of accurate information will help filter prospects and ensure that only qualified investors or tenants reach out to you about the property. By combining an engaging narrative with detailed factual information, you can effectively market your property and attract the right buyers.

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5. Include a Clear Call to Action

Your property description boils down to a CTA—where potential buyers take action and contact your company. Your CTA will be as effective or ineffective as the action you want your prospects to complete.

Think about your goals: Are you aiming to schedule tours, handle phone calls, or direct inquiries to specific team members? Be explicit about what prospects are doing when they click the CTA button. Clear instructions are essential for capturing and nurturing new leads.

To enhance your chances of converting website visitors into potential clients, consider these tips when designing your CTA for your commercial real estate website:

Clearly state the action you want prospects to take.

Ensure the CTA button is prominently placed and easy to locate.

Use compelling language that motivates immediate action.

Make the process following the CTA click seamless and user-friendly.

By focusing on these strategies, you can create a compelling CTA that helps convert website visitors into engaged prospects.

6. Maintain Brevity

Deliver the essential information quickly and clearly, avoiding lengthy blocks of text. This is your chance to present all the essential details relevant to your target audience concisely. Remember, most of your audience is skimming through your listing rather than reading it thoroughly. Aim for descriptions that are between 80 and 150 words; anything shorter may lack detail, while anything longer can become too dense.

7. Emphasize Key Amenities

The property description is a perfect place to showcase both the building and local amenities. Highlight a few key standout features with positive, descriptive language. Avoid a lengthy list of every detail and specification; keep the description brief and engaging. If the building itself isn't imposing, focus on the benefits of the submarket, accessibility to transportation, and nearby attractions.

8. Point Out Unique Selling Points

In commercial real estate, there are numerous "unique selling points" that go beyond the building itself. In addition to the physical property, other crucial details could be highly relevant to your client and should be included. For instance, zoning laws, tax incentives, and new developments in the area are all significant factors. Utilize these unique selling points effectively to captivate and persuade potential buyers.

9. Identify Your Target Audience

Targeting the right audience for your property: Everything you need to know about a property is written down, so make that clear in the descriptions. This clarity not only eliminates time spent on pulling out questionnaires that we can't take, but it also maximizes high-quality leads. You can also market to potential buyers or tenants you might not have ever considered the ideal fit for your property by letting them know who it is great for. This endeavors to direct your property towards the right kind of audience, basing it on a focused approach that is more apt for that particular locale, thereby giving you better chances to enable sales.

10. Leverage “Social Proof”

Social proof can significantly boost the credibility of your property listing, making your building more enticing to potential buyers. By emphasizing certain aspects, you can effectively influence their decisions.

One method is to highlight the quality of your tenants. If your property hosts prominent anchor tenants, mentioning their names can significantly enhance the property's perceived value. The reputation of these tenants serves as a strong endorsement of the property's quality and appeal.

Another effective tactic is to showcase the quantity of tenants. Providing details about the number of tenants in the property or surrounding area can have a significant impact. For example, stating that "East Cambridge is home to over 120 high-tech companies" highlights the area's popularity and can attract prospective buyers looking for a vibrant community. Both the quality and quantity of tenants act as powerful social proof, making your property more attractive to potential buyers.

11. Optimize for Search Engines

The property description is typically the first significant block of text that Google encounters on your page, so it’s crucial to include SEO-friendly phrases. Always remember to incorporate two key elements: the property type and the location.

For example, an SEO-optimized opening sentence could be: “123 Main Street is a mixed-use property available for sale in West Hartford, CT…”

Why is this important?

Most tenants and investors search for properties using a combination of these elements in Google. Including these details in your description ensures better SEO coverage, increasing your property's visibility in search results.

12. Ensure Spelling and Grammar Accuracy

Ensuring correct spelling and grammar is fundamental. Mistakes in these areas can raise red flags and signal sloppiness to potential buyers. To maintain their confidence, it's crucial to avoid such errors. Have someone else review your writing to catch any mistakes you might have missed.

13. Break Text into Readable Sections

To ensure your audience reads and absorbs your property description, divide your text into smaller paragraphs. Avoid the error of presenting a large block of text. This strategy not only enhances readability but also makes the content more attractive to potential clients. Breaking the text into manageable sections keeps readers engaged and makes the information more accessible to the process.

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Examples of Creative Real Estate Listings

Example 1: Industrial Warehouse

Commerce Warehouse is a modern logistics and manufacturing property situated in the busy industrial district of Atlanta; it has approximately 200,000 square feet. This site is strategically located near the primary arteries of I-75 and I-285 to provide superior motor connectivity for distribution and supply chain users.

Features include 30-foot-high ceilings, climate control that is fully automated and boasts a return air system; addAction USA installation on our White Hybrid Roofing System designed for annual savings of over $48k (162% potential ROI); fulfillment operations powered by 20 loading docks with levelers. In terms of security, the warehouse has 24/7 surveillance and controlled access points to guarantee complete safety for your stockpile. Warehouses have built-in office spaces that are customizable according to the customer's business needs, providing a plug-and-play environment.

Example 2: Mixed-Use Development

Vista Center is an upscale mixed-use development in downtown San Diego that consists of residential, commercial, and retail spaces. A vibrant urban experience, 10 Lennox is a sleek and modern marvel of construction featuring luxurious apartments at the base of an expansive commercial office building intertwining retail shops.

Location: Located in the heart of Civic Center District, Vista offers residents and businesses transit-oriented access to public assets via multiple modes, such as San Diego Trolley stops or connections for major bus routes. The new development offers breathtaking views over the cityscape and harbor, as well as top-tier facilities, including a rooftop garden, gymnasium, and communal lounge space. Ground floor retail benefits from a high level of residential and tourist foot traffic with attractions such as the Gaslamp Quarter, Petco Park, and the San Diego Convention Center.